LONDON—Adidas has hired Hope&Glory to work on its running and women’s performance categories in the UK after a competitive pitch.

The brief spans work with the Adidas London newsroom team across three main channels – the brand’s owned social channels, editorial activity and influencer-driven campaigns.
For running, the assignment focuses on raising awareness and understanding of the brand’s Boost franchise, which aims to establish the technology across its range of performance running shoes. For Adidas women, Hope&Glory will initially focus on building the brand’s #workit exercise campaign into the January fitness season and promoting its S/S16 ranges.
The accounts will be led by Hope&Glory managing partner James Gordon-MacIntosh and associate director Pieter Graham.

“Adidas is a dream account for any agency so we’re over the moon to be working with them," said Gordon-MacIntosh. "The newsroom model Adidas has adopted, with the integration of editorial, social content and influencer engagement, is the most advanced we’ve worked alongside and there are some big plans to grow in the categories we’re going to be working with them on."