Diana Marszalek 01 Mar 2019 // 1:00PM GMT
NEW YORK — Aflac chief brand and communications officer Catherine Hernandez-Blades has seen her role change at the insurance giant, amid a broader restructuring that sees marketing oversight shift to the company's US business division.
Hernandez-Blades’ new title is SVP, chief ESG and communications officer, a position that puts her in charge of Aflac's corporate affairs division and adds ESG oversight.
Marketing, which Hernandez-Blades has overseen for a year and a half (Aflac has been without a CMO since Gail Galuppo left in a 2017 restructuring), will now operate under the watch of president Teresa White.
Speaking Thursday in New York at a Reputation Institute event exploring issues around corporate reputation, Hernandez-Blades said Aflac’s elevated commitment to ESG started with the company’s CFO, recognizing the positive impact ESG efforts have on business.
“We do a lot of really great things, but we don’t capture it in a way that the investment is looking at it,” she later told Holmes Report, adding that much of that story gets buried because Aflac, as an insurance company, “sells a promise not a product" and so its environmental efforts, for instance, are not as obvious as others' are.
“We have a really great narrative,” she added.
Hernandez-Blades’ newest role comes after roughly five years at Aflac, which she joined in 2014 as corporate communications SVP. She was upped to chief brand and communications officer in October 2017 as part of Aflac’s larger restructuring of its marketing and communications departments.