BOSTON—Virgin Atlantic, the UK-based airline founded by entrepreneur Sir Richard Branson, has selected 360 Public Relations as its US PR agency of record. Working alongside the carrier's U.S. marketing team, 360PR will develop and execute programming to support Virgin Atlantic's global Let It Fly brand platform with a focus on business travelers in key US markets, including Boston, Chicago, Los Angeles, New York, San Francisco and Washington DC.

CHICAGO—The National Tourism Organization of Serbia has retained Zapwater Communications to organize the first-ever group media trip from the United States.  Zapwater will be responsible for inviting travel and lifestyle media for a week-long October familiarization trip to the country. The trip will also highlight Air Serbia's new non-stop service from New York's JFK International Airport to Belgrade's Nicola Tesla International Airport. 

LOS ANGELES—INTUR, Nicaragua’s national tourism board, has selected Myriad as its representative in the US and Canada. Starting immediately, Myriad will be handling all tourism marketing, trade relations and press relations for the country. 

BOSTON—PAN Communications has expanded its relationship with TriCore Solutions, the application management experts, which joined the agency’s roster in January of this year.