NEW YORK — Egami Group has appointed Kristena Lucky as executiveVP, head of growth. Lucky will drive global agency growth, expand service offerings, and lead one of Egami’s largest client portfolios. Reporting to president and COO Laura Sutphen, Lucky brings two decades of experience in global consumer brand strategy, most recently serving as executive VP, head of brand solutions practice at Burson, where she led a 75-person, multi-million dollar practice.

NEW YORK — Real Chemistry has named Jeff Lupinacci as CFO and Julia Gaebler as president, market access. Lupinacci, a seasoned financial executive with leadership experience at Interpublic Group and Omnicom, will oversee financial strategy and business transformation. Gaebler, who has held leadership roles at Cytel, Lucy Therapeutics, and Biogen, will drive market access strategy, leveraging her 30 years of expertise in healthcare economics, pricing, and policy.

NEW YORK — Codeword has promoted Gabie Kur to Partner, head of growth, making her the agency’s first-ever woman partner and its first growth lead. Kur, who has been with Codeword for over a decade, will oversee business development, external communications, service expansion, and innovative partnerships. She will continue leading the PR practice, having previously spearheaded client retention and growth initiatives while managing PR for major brands like Lowe’s, ASUS, and Alphabet’s Wing.

CHICAGO — Golin has hired David Lance as VP, AI technology lead. Lance, formerly Head of AI Platforms at Bottle Rocket, will develop AI-powered solutions for PR and earned media.

WASHINGTON — Global Strategy Group has added Julie McClain Downey as VP in its Washington, D.C. office. Downey, former Assistant Secretary of labor for public affairs in the Biden Administration, has also held senior communications roles at American Bridge, Planned Parenthood, and EMILY’s List.

WASHINGTON — Brunswick Group has appointed Chris Padilla as senior advisor in Washington. Padilla, formerly IBM’s head of global government and regulatory affairs, brings decades of experience in trade, tax policy, and advocacy.

WASHINGTON — Invariant has named Brianne Nurick as VP and head of the energy and industrials advisory practice. Nurick, previously with TrailRunner International and Burson, brings over 20 years of expertise in corporate reputation, public affairs, and crisis management.

LOS ANGELES — R&CPMK has appointed Danielle Pagano McGunagle as EVP, Brand Communications. McGunagle, former President of The Door and founder of DPM Communications, will oversee PR and integrated marketing for high-profile clients including Hasbro, Heineken, and Mastercard.

LOS ANGELES — Relevance International has appointed Ida Bo Frazier asVP, PR in Los Angeles, and Kirsten Risko as director of advertising and digital in New York. Frazier, a former European Commission and Royal Danish Embassy official, brings extensive international PR experience, while Risko will enhance the agency’s data-driven digital marketing capabilities.

WASHINGTON — Seven Letter has added Sarah Mucha as senior director, strengthening its Washington-based team. Mucha previously worked at a national agency, securing top-tier media coverage and developing complex communications strategies.

ANNAPOLIS, MD – Crosby Marketing Communications has promoted three senior team members: Cheryl Donaldson to Senior VP, technology project management; Anthony Manzanares to associate creative director; and Rob Brulinski to associate VP, creative technologist. Donaldson has led major digital projects for clients like Military OneSource and Kaiser Permanente, Manzanares has developed award-winning branding campaigns, and Brulinski has driven AI and emerging tech initiatives.