NEW YORK — Jennifer Bett Communications has tapped Maura Brannigan to run its new content division. Brannigan (pictured) joins JBC most recently from WeWork, where she helped to relaunch the company’s editorial offerings. Before that, she held a nearly four-year tenure at leading fashion news site Fashionista as a writer, editor and reporter, with additional editorial experience in fashion magazines at Condé Nast and Hearst.

ORANGE COUNTY, CA – Hill+Knowlton Strategies has appointed Lori Small as a director in the firm’s Orange County, California office. Small is a longtime veteran of Golin LA, where she was responsible for brand strategy, media outreach, influencer partnerships and content creation for Disney Consumer Products, the California Avocado Commission and Ste. Michelle Wines.

MINNEAPOLIS — Hotwire has promoted Sarah Kalhorn to VP. Kalhorn joined Hotwire’s Minneapolis office about a year ago, after nearly a decade at Padilla as an account supervisor.