NEW YORK—Ketchum Digital has added several new team members, including Phil Swire, senior vice president, digital strategy and technology, who joins from PricewaterhouseCoopers where he was a leader in that firm’s digital strategy practice; Matt Browher, senior vice president, digital strategy, who joins the Atlanta office after recent roles at Digitas and as the digital practice lead for FleishmanHillard;
Amy Andrieux, vice president, multimedia content and strategy, after developing and leading editorial strategy for MTV World online portals; and Kristen Massaro, vice president, digital strategy, from Emanate.

BOSTON—Racepoint Group has hired Bobby Zafarnia as vice president in the agency’s corporate and public affairs practice. Prior to joining Racepoint Group, Zafarnia launched and ran Praecere Interactive, a boutique media relations consultancy that served clients across multiple industries. He has also worked for the issues and crisis group at Burson-Marsteller and was director of the international practice at Levick Strategic Communications.

ATLANTA—Calysto has appointed Jason Meyers as chief content officer to lead the firm’s expansion into the content services realm. Meyers, who has more than two decades of experience covering the mobile and telecom sectors, will oversee a broad range of content-based initiatives for Calysto’s clients. He spent much of the past 20 years leading the editorial staff of Telephony magazine. He also directed custom content initiatives for companies as managing director of Penton Media’s custom media division. Most recently, he was executive editor of Entrepreneur magazine.

CHICAGO—KemperLesnik has hired Christie Zielinski as group account director. Prior to KemperLesnik, Zielinski was team vice president at Cushman/Amberg Communications, where she re-introduced American Orient Express and launched the Beaches Turks & Caicos Resort and Spa.