NEW YORK—Burson-Marsteller has hired Patricia Caballero as managing director, US business development. She will manage the US region's new business and marketing strategy. Most recently, Caballero was senior vice president, corporate communications, at greyhealth group, where she led the corporate communications practice and was responsible for growing client business. Before that, she worked at Cigna from 2001 to 2011, and at Burson-Marsteller from 1993 to 2001.

NEW YORK—Porter Novelli has named Alicia Thompson managing director of the agency's Atlanta office, responsible for talent management and strategic growth. She reports to Jennifer Swint, president, North America. Thompson joins Porter Novelli from Edelman, where she was the general manager of the firm's Atlanta office and was formerly a senior vice president in the consumer practice.. Prior to that, she spent nine years on the communications team at Popeyes Louisiana Kitchen.

EAST RUTHERFORD, NJ—Heather Wilson has joined MWWPR as executive vice president and managing director of national crisis and strategic communications. She will also play a leading role in MWWPR's strategic communications practice, which encompasses financial communications, financial services and digital/corporate reputation management. Prior to joining MWWPR, Wilson held senior leadership positions at Abernathy MacGregor and Weber Shandwick.

BEDMINSTER, NJ—MCS Healthcare Public Relations has appointed Eliot Harrison as agency president. Harrison will lead the agency's talent and resources in establishing long-range business plans, working alongside chief executive Joe Boyd. Prior to this appointment, Harrison served as executive vice president of MCS. He joined the agency in 2004.

NEW YORK—Lippe Taylor, a specialist in market to women, has added Jennifer O’Neill as healthcare practice leader, a new position for the firm. O’Neill joins following a 13-year tenure with inVentiv Health, where she was managing director of Chamberlain Healthcare and vice president, business development, in which roles she led the company’s contract commercial organization.

NEW YORK—Steinreich Communications Group has promoted Sheila Long O’Mara to vice president and leader of the firm’s home furnishings industry and trade group. Prior to joining Steinreich as content manager in April of 2016, O’Mara spent more than 25 years in journalism.