NEW YORK — Emily Alli has joined BerlinRosen as VP of arts & culture. Alli (pictured) was most recently an associate director with Sutton, which specializes in working with arts & culture clients. She has spearheaded complex media strategies and large-scale campaigns for a wide range of major cultural institutions, commercial galleries, art fairs, not-for-profits and individual artists.

BOSTON — PAN Communications has promoted Ariel Novak to VP. Novak has spent a decade at PAN, where she held several roles including director, senior account supervisor and account supervisor. Her clients include CloudBees, CloudTechPartners/HPE and MediaMath.

SAN FRANCISCO — BOCA Communications has promoted Sammy Totah from senior VP to partner. In his new role, Totah will focus on client service through omni-channel communication programs, including creative campaigns, strategic narratives, influencer relations and content development with integrated digital programs. He will work with founder Kathleen Shanahan on furthering business growth.