NEW YORK — Hill+Knowlton Strategies has appointed Chris Baszto as the director of digital planning and optimization.  Baszto will oversee digital strategy and offerings across the US.  He was most recently VP of digital at Zenith.

NEW YORK — Hot Paper Lantern has promoted Abby Trexler to partner. Trexler leads the agency’s client services function. She also works closely with the agency’s largest B2B and financial services clients across a range of integrated services, overseeing account teams and providing strategic counsel.

NEW YORK — Praytell has hired Jessica Anderson as senior VP, content and distribution. Most recently she was senior managing director and leader of the social arm of WPP-owned content marketing agency SJR. Prior to that, Anderson ran the brand marketing team at Porter Novelli and the corporate practice at Hill+Knowlton Strategies.

LOS ALTOS, CA — Summit Strategy Group has hired Laurel Harrison to support public affairs, community engagement and media relations engagements. Harrison joins from FleishmanHillard in its Sacramento office and specialized in food, beverage, and agribusiness communications.

NASHVILLE — ReviveHealth has added four new leaders with expertise in health systems and health technology to serve an expanded client roster. They are: Lindsey Thompson, executive VP, communications; Ryan Colaianni, senior VP issues/crisis; Bjorn Gunnerud, senior VP, insights: and Gale Pryor, VP, content.

NASHVILLE — MP&F Strategic Communications has named Tim Dower as the agency’s first data analyst. Dower collects, analyzes and reports on advertising and lead generation campaign data, and develops analytics dashboards. After three years working in the chemical manufacturing industry as a process engineer and production supervisor, Dower returned to school to earn his master’s degree in business administration.

COLUMBUS, OH — Inspire PR Group has named communications strategist Marisa Long as executive VP. In this position, Long (pictured) will guide agency operations and client management and will broaden Inspire’s portfolio and services, including the growth of its corporate, sustainability and social impact practices. She joins after nearly a decade at the Washington global non-profit U.S. Green Building Council (USGBC).

RALEIGH, NC — French/West/Vaughan has promoted Abigail Quesinberry to associate VP social media and influencer marketing. Quesinberry joined FWV in 2015 from the Ad Council in NYC.

ANNAPOLIS, MD — Meg O’Grady, an expert on creating marketing and outreach programs for the military community, has joined Crosby Marketing Communications as executive VP, military and veterans practice leader. She joins the Crosby team from Kaplan Higher Education, where she served as the VP of military and public sector solutions.