NEW YORK — With an eye on Covid-19 travel restrictions easing up, Air Charter Service has hired Finn Partners to promote the private jet broker in the US and UK.

The agency will focus on media relations and digital strategies to drive ACS sales among new and existing customers, positioning private jets as a viable alternative to commercial airlines in light of the pandemic. Finn is also charged with solidifying ACS’s reputation among international media as the leading private jet sector provider.

The firm’s New York and London offices will manage the account. ACS is partnering with Finn after handling all of its communications in-house. There was no formal pitch.

“Covid-19 has hugely impacted the travel and aviation sector, but as countries start to re-open their borders, we see an opportunity to promote our services to both new and existing customers,” said ACS group marketing director James Leach. “Finn will help drive awareness of our services across international destination targets and reaffirm our reputation among all stakeholders as the leading private aircraft charter broker.”