NEW YORK — Airalo, among the world’s largest eSIM stores, has appointed SourceCode Communications as its agency of record.

SourceCode won the business following a competitive review. There was no incumbent.

As part of the partnership, SourceCode will lead media relations and thought leadership initiatives to strengthen Airalo’s presence in the global connectivity space. The company provides eSIM solutions in more than 200 countries and regions, offering travelers an alternative to traditional SIM cards and roaming fees.

SourceCode will leverage its expertise in consumer technology and travel to enhance Airalo’s brand visibility. The agency will focus on media outreach and executive positioning to highlight Airalo’s role in transforming how travelers stay connected.

“At Airalo, our mission is to make global connectivity accessible to everyone,” said Shelly Pearce, chief growth officer at Airalo. “SourceCode’s experience in crafting strategic narratives and driving industry conversations makes them a strong partner as we continue expanding our reach.”