SINGAPORE — Allison+Partners has hired Zeno's Allanjit Singh as Asia-Pacific technology MD and digital head, alongside expanded roles for key leaders Jeremy Seow and Adeline Goh.

Seow has been promoted to regional chief operating officer and head of client experience for the Asia-Pacific region, after previously serving as MD of growth and innovation since joining Allison in 2020. He is tasked with spearheading the firm's regional expansion, managing partnerships across practice and client leaders, and collaborating with sister firms from parent group Stagwell Global.

Adeline Goh, who joined the firm last year, has also expanded her current remit as Singapore GM to include leadership of the regional corporate practice. Jonathan Heit, global chief operating officer, continues to oversee the Asia-Pacific region.

The three appointments come after Allison grew Asia-Pacific revenue by 23.5% in 2021, across a regional footprint that includes offices in China, Singapore, Australia, India, Japan and Korea, with additional affiliates in Hong Kong, Indonesia, Malaysia, and Taipei. 

Singh joins Allison after almost four years as Zeno's Singapore MD, prior to which he held senior roles at Havas and Golin. Zeno Asia-Pacific president Paul Mottram told PRovoke Media that the agency's Singapore office will be led on an interim basis by Asia growth/innovation MD David Lian. 

"Our opportunity in Asia-Pacific is dynamic and rapidly evolving, and the agency’s cross-regional client growth opportunity has never been greater," said Heit. "With a strong bench of leaders and partners across Asia-Pacific, not to mention significant investment in the region by Stagwell, I’m confident that Adeline, Allanjit, and Jeremy will be key contributors to the continued scale and depth of our client work and expansion."