BEIJING—Allison+Partners is expanding its Asian footprint via the acquisition of Chinese PR firm Century PR.

The deal brings Century's 15 professionals in Beijing and Shanghai into the Allison fold. It comes one year after Allison launched its global China practice under the leadership of David Wolf.

Century PR was established in 2010 by Jerry Zhu, Richard Zhang and Jackie Zhang with an emphasis on B2B and corporate communications. The firm's existing client roster includes Honeywell, Reed, Happy Life and CITIC Group.

Allison+Partners co-founder and COO Andy Hardie-Brown told the Holmes Report that the deal follows 12 months of collaboration between the two firms.

"Aligning with Jerry and his team accelerated the development of our resources in China," said Hardie-Brown. "It is a platform where we see opportunities for significant expansion."

Allison's global network now numbers 14 offices, with London, Beijing and Shanghai adding to 11 US offices. The firm, which is owned by MDC Partners, expects to launch in Singapore by the end of this quarter. 

"We will continue to invest in Asia as we see considerable business opportunity for Allison+Partners over the next three to five years," said Hardie-Brown.

"Their dedication to client service and collaborative culture resonate with the philosophy we have been upholding," said Zhu, who will serve as managing director of Allison+Partners in Beijing, reporting to Hardie-Brown.

Prior to founding Century, Zhu held senior positions at PPR, FleishmanHillard, Hill+Knowlton and MSLGroup. He served as a core team member of the Beijing Olympic Organizing Committee, providing counsel and crisis management for the government agency.