SINGAPORE — Allison+Partners has named Adeline Goh general manager of its Singapore office.

Goh will oversee the agency’s Singapore presence, building the team’s capabilities and client roster while driving Allison+Partners’ ongoing growth in the market. She replaces Serina Tan, who left the firm in early 2020.

Goh joins most recently from Edelman Singapore, where she was managing director of sectors. Before that, she held senior leadership roles with BCW, Burson-Marsteller, Bell Pottinger Asia and Ketchum.

“Adeline joins us at a significant inflection point in the Allison+Partners journey. With the new realities that companies have been facing, we have innovated and disrupted more than ever before, to help our clients address the most pressing issues and the most complex business challenges of our time,” said global COO Jonathan Heit. “Beyond strengthening our partnerships with our clients in Singapore and the Asia Pacific, Adeline’s leadership will be invaluable in sustaining our unique sense of community and culture.”