Diana Marszalek 17 Jun 2021 // 2:42PM GMT
MIAMI — Allison+Partners has launched a Miami operation helmed by executive VP David Baum.
The new office will focus on corporate communications, blockchain, cryptocurrencies and emerging technologies. Miami is the agency’s 13th US office.
Allison+Partners’ move into South Florida is motivated by the influx of blockchain, crypto, venture capital and emerging tech companies into Miami, making the city a burgeoning hub for tech and digital payment companies. The firm will offer local clients its full range of creative, digital, thought leadership, purpose, public affairs, and data analytics services.
“Over the past year, blockchain developers, crypto, and emerging tech companies have stampeded to the Miami area, laying the foundation for a new tech ecosystem that will transform this region, and our nation, into a leading force in the frontiers of technology and digital payments,” said Baum, a nine-year agency veteran who specializes in corporate comms and tech.
“Allison+Partners’ legacy in launching some of the world’s leading technology brands and entrepreneurial spirit is the perfect fit for the new Miami. As innovative companies set up operations here, our Miami team looks forward to telling their stories dynamically across an array of mediums, driving business growth and innovation through strategic communications and integrated marketing,” he said.
Global chairman Scott Allison said that with Baum in Miami the firm will be well positioned to further its global footprint, with a particular emphasis on Latin America. “David takes a global view to business, and works easily across markets and disciplines, working well with engineers, data scientists and IT professionals who look to change the world,” he said.