Diana Marszalek 12 Jul 2022 // 11:56AM GMT
SAN FRANCISCO — Allison+Partners has struck a partnership with Special Olympics aimed at promoting global awareness of the organization and inclusion.
Under the three-year deal, A+P’s offices in 34 markets worldwide will provide in-kind PR support for Special Olympics sports, education, health, and leadership programming, as well as major events like the Special Olympics Unified Cup, which starts July 31 in Detroit, and Special Olympics World Games in Berlin in 2023.
The two organizations will also launch a global volunteer engagement program centered around A+P staff volunteering to support Special Olympics. Opportunities range from working at the Special Olympics Summer and Winter Games to providing athletes media training.
The partnership stems from A+P’s search for a global nonprofit that could support the agency’s volunteerism and giving goals and benefit from the agency’s services for nonprofit and purpose-driven organizations.
Special Olympics does not have an agency of record, working instead with an array of local agencies on furthering its goal of inclusion for people with intellectual disabilities. A+P and Special Olympics have partnered in the past.
“Special Olympics has been purpose-driven since its inception more than 50 years ago, and its global footprint of local Programs aligns very well with our agency locations,” said Scott Pansky, Allison+Partners o-founder and senior partner. “We share the belief in promoting a more inclusive global society and our nearly 600 employees worldwide are excited to engage with the Special Olympics Programs in their local markets and support the corporate organization’s global narrative.”