SAN FRANCISCO — Allison+Partners has promoted two senior leaders —  Jordan Fischler and Karyn Barr — to presidents in the agency’s tech practice.

Fischler has been named the practice’s president of global strategy. Barr has been elevated to the group’s president of global operations.

Fischler (pictured) will work across disciplines to identify the latest trends in technology to serve Allison+Partners and the agency’s clients. She will also work closely with the Allison+Partners global board to drive technology initiatives throughout the operation, building upon the agency’s functional technology stack.

In her nearly 19 years with Allison+Partners, Fischler has overseen the agency’s consumer technology work where she has focused on PR strategy and implementation for technology brands to drive consumer awareness and adoption.

Barr, meantime, will drive the day-to-day operation of technology group, including overseeing its structure and future vision as the practice expands and diversifies.  Barr has worked with Allison+Partners for more than 14 years, during which time she headed the agency’s San Francisco and Washington offices and created its global B2B technology specialty.

 

“Since our founding, technology has stood as a core area of expertise at Allison+Partners, and when we consider the work done by our corporate, consumer and health teams in this category, it remains the largest of any in the agency. Karyn and Jordan have played a pivotal role in expanding this specialty worldwide,” said Jonathan Heit, the agency’s co-founder and global chief operating officer. “Together, in their new roles, they will undoubtedly build on this foundation further, attracting the industry’s best talent and clients from across the technology spectrum to redefine what is possible in all facets of their business.”