SAO PAULO — Travel tech company Amadeus has selected Speyside Corporate Relations to handle PR duties for five Latin American markets following a competitive review.

Speyside will support Amadeus' communications in Brazil, Argentina, Chile, Uruguay and Paraguay, in a bid to enhance the company's media relationships and increase its share of voice across the region.

"Amadeus is pleased to be working with Speyside in the region; their experience, regional footprint and broad expertise in the IT/tech and travel sectors make them ideal partners," said Amadeus LatAm director of marketing Andre Shirai.

Amadeus also recently shifted Asia-Pacific PR duties, hiring WE Communications.