PALO ALTO, CA — Amanda Glasgow has left Edelman after nearly eight years to join HP — one of the firm’s global clients — as head of print communications.

In her new role, Glasgow is responsible for supporting HP’s portfolio of print products — printers, ink, and toner among them — by promoting the value of print in today’s digital age. Responsibilities include leading integrated campaigns with the overarching goals of building brand reputation, influencing perception and driving audience engagement.

She succeeds Vanessa Yanez, who has been named global head of brand advocacy — a position that includes managing HP activations and strategic partnerships.

"What I would say about Amanda is that her strong combination of agency and consumer experience make her a great addition to our team where speaking to our various stakeholders in a more human voice is essential," CCO Karen Kahn told Provoke Media. "She is a trusted leader, a strong strategist and a world-class communications professional."

Most recently, Glasgow was Edelman’s co-chair of US client leadership. An Edelman spokesperson said the firm “will be using our internal succession plan to appoint the next leader into the role shortly.”

Glasgow has held several other senior leadership roles since joining Edelman in 2013 as head of western region consumer marketing, including global brand community chair and US consumer practice chair.

Earlier in her career, Glasgow spent roughly a decade at MSL, serving as global client engagement director and North America consumer practice director. She started her career as an Edelman senior account executive in 1997.