SINGAPORE — Amanda Goh is leaving Edelman next month, after a 17-year career that saw her emerge as a key leader in the firm's Asia-Pacific operations. 

Goh spent the past three and a half years as vice-chair of Edelman's clients and sectors in Asia-Pacific, leading the firm's biggest client relationship in the region in HP. Prior to that, she spent six years in charge of Edelman's Singapore office, after four years as an SVP in New York.

"Amanda has had a quintessential Edelman career, having started as an SAE and worked her way up the ranks to various leadership positions in Singapore, New York and latterly in Asia-Pacific," said Edelman Asia-Pacific CEO Stephen Kehoe. "For the past three and a half years she has led one of our largest and most important client relationships in the region with humility, tenacity and a good deal of charm.

"In her six years leading the Singapore business, she developed and nurtured talent, oversaw strong performance and built practices including brand and digital from the ground up," added Kehoe. "Amanda has incredible attention to detail, a knack for convening, training and charming both clients and colleagues, and a constant desire to learn from her teams. She has been a relentless advocate for Edelman both internally and externally, and we thank her for her enormous contribution to the firm. We wish her nothing but the very best for her family and her future career path."

Goh told PRovoke that she plans to take some time off before focusing on new ventures. "I have learnt so much from some of the smartest colleagues and bravest clients in the business and will take to heart the leadership values of being humble and caring, collaborative and courageous for my next adventures," she said. "In the new year, I intend to venture into Southeast Asia eco-farming and tourism and will continue in my roots of corporate advisory consulting."

Like many firms, Edelman has seen its share of senior-level turnover this year, which has included such leaders as New York president Jen Cohan, global strategy director David Armano, and global technology vice-chair Jonathan Hargreaves. The firm has, however, hired a string of senior names — including two political veterans in London, along with Deirdre Latour to lead New York, global chief innovation and strategy officer Lee Maicon, global public affairs CEO Kirsty Graham, and global corporate affairs vice chair Dave Samson.