Diana Marszalek 01 Dec 2021 // 3:18PM GMT
NEW YORK —Zepp Health has hired Finn Partners to lead global marketing communications for its smart wearables brand Amazfit.
Finn Partners won the business following a competitive pitch. The firm’s remit includes media and influencer relations, creating and executing creative campaigns, content development and crisis comms. The agency’s larger task includes driving awareness of Amazfit’s wearable fitness trackers and smart watches.
Finn Partners won the business following a competitive pitch. UK-based Make Honey is among Amazfit’s previous agency partners.
Finn Partners’ Shanghai office will lead the account.
Amazfit’s partnership with Finn comes on the heels of rebrand this fall that includes collaborations with fashion designers. In the third quarter of this year, Amazfit overtook Huawei as the world’s third largest smartwatch manufacturer.
“As Amazfit enters a new phase of its brand journey, we are committed to empowering people to live their passions through creating stylish and smartly-designed wearable devices,” a Zepp Health spokesperson said. “We are delighted to be partnering with FInn Partners, whose team brings a combination of strategic insights, market knowledge, and hands-on experience to place emphasis on our competitive edge and take the brand to the next level.”