Maja Pawinska Sims 21 May 2021 // 3:58PM GMT
LONDON — The 25th annual AMEC Global Summit of Measurement and Evaluation will focus on communications accountability, with the theme of ‘planning, purpose and proof’.
Sessions during the two-day virtual event on 26-27 May cover topics such as the challenges of bots, deepfakes and AI-generated video; blockchain, cryptocurrency and non-fungible tokens (NFTs); how combining data and creativity leads to award-winning campaigns; communications strategies during a pandemic; reputation management; the connection between media coverage and share price; polarisation; data governance; digital news consumption; measuring societal impact; the impact of purpose on modern business; and crisis preparedness.
As well as keynotes from global speakers, with live Q&As and virtual networking, the summit includes practical sessions and case studies from major organisations, and presentations can be watched live or on-demand after the event. Sessions also contribute to CPD points from the CIPR and PRCA.
The Summit is sponsored by digital media platform Intrado, as well as A Data Pro, Carma, Datascouting, Echo, Global News Group, Kantar, Ninestars and Opoint Technology, with PRovoke as the global media partner for the event.
AMEC global managing director Johna Burke told PRovoke: “The pandemic brought communication to the proverbial table. Accountability, including planning, purpose and proof, will keep communicators as the trusted advisors of senior management in every organisation.
“In addition, data and technology are no longer confined to IT expertise. Data, technology, and analysis are business expertise, and communication professionals must be at the lead of these discussions and understand the implications of telling the story effectively. The summit covers research, real-world application and insight into what’s ahead to enable communicators to maximize their effectiveness and prepare for the good and bad that technology will serve up to their organizations.”
Burke added: “I’m also very excited to have the AMEC workgroup launch additional planning resources at the summit that will enable communications professionals to establish a solid foundation of measurable success and take the angst out of planning for their team.”
The AMEC Summit takes place virtually 26-27 May. To book your ticket with a PRovoke reader’s discount, register here, quoting code SUMMITPROVOKEMEDIA, by Monday 24 May.