MUNICH — Andreas Gall, who had been with Red Bull’s content arm Red Bull Media House since it was founded 14 years ago, has stepped down from the firm to start his own consultancy.

In his role as chief technology officer and, since 2017, chief innovation officer at Red Bull Media House, Gall drove the drinks brand’s association with pioneering sports, lifestyle and culture content and carved out a reputation for marketing experimentation in areas such as VR and biometric advertising.

In a post on LinkedIn, Gall confirmed he had left Red Bull and started his own agency, Human-Centric-Innovators, a consultancy for the technology, media and telecommunications industries that will advise on areas from tech transformation to content marketing.

Gall said the current pandemic crisis was “a perfect time and starting point to fly away to where my intuition, my gut feeling, my experiences and the winds will take me.”

He added he had left Red Bull “in friendship and gratitude” and the brand would “always be my family”.