LONDON — Andrew Bloch, co-founder of PR agency Frank, has joined AAR to head the firm’s PR consultancy practice.

In his new role, Bloch will lead AAR’s work helping brands with their PR pitches. He is also charged with finding new ways in which the consultancy can support both brands and PR firms. 

Bloch replaces Alex Young, who is leaving AAR to start her own firm.

Bloch is joining AAR after stepping away from the daily responsibilities of running Frank, the PR agency he co-founded in 2000. In May, Bloch became non-executive director of the agency.

Since cutting back his Frank role, Bloch has joined The Prince's Trust as a Business Mentor sitting on its Business Launch Group panel and the advisory board of Israeli PR technology company Propel, and represents Lord Sugar and his associated companies. He also joined the PCB Partners advisory board in July.

“Andrew has energy, passion, and a brilliant mind, and will bring a fresh perspective to pitching in the PR space,” said AAR CEO Victoria Fox. “As well as working together to develop new ways to support clients and agencies in this rapidly evolving landscape, Andrew’s breadth of experience and lateral thinking will also support us in the broader consultancy offerings we have been building across AAR over the last 14 months.

“More than ever, clients need trusted neutral advice as they re-shape their marketing functions and partners. I look forward to lots of lively debate and a thriving partnership,” Fox said.