HONG KONG — Finn Partners has hired Annouchka Behrmann as a Hong-Kong based senior partner, expanding the firm's Greater China leadership amid regional growth.

Behrmann brings more than 25 years of experience to the role, having held senior positions in Asia Pacific and the UK.

She most recently served as APAC head of new business and client experience at Edelman, where she developed an award-winning campaign for Oatly and launched The Xiqu Centre, M+ and Hong Kong Palace Museum, helping to reposition Hong Kong as a global arts destination. Before Edelman, Behrmann spent two decades in London as managing director brand at MHP Communications and head of retail and leisure at Hill & Knowlton.

At Finn, Behrmann will report to Greater China managing partner Cathy Feliciano-Chon. She will also join the firm’s Greater China leadership team, which includes Jenny Lo, managing partner of Finn’s Shanghai office, and Jason Cao, senior partner in Beijing.

Since entering the Asian market in 2017, Finn has growth into a 200-person firm with nine offices in six countries. The firm’s work in Greater China, including its Hong Kong office, has been a key driver of that expansion.

“China represents a strategic growth market for Finn Partners,” said CEO and founding managing partner Peter Finn.“Thanks to our exceptional leadership, we’ve expanded in size and capabilities, and are now a major player in the region, offering clients integrated marketing and communications services across a breadth of sectors, from technology and B2B to consumer, lifestyle, travel, hospitality and wellness. Annouchka’s proven experience leading teams and partnering with world-class clients to drive growth will only strengthen our trajectory in this region.”