Diana Marszalek 19 Sep 2022 // 3:38PM GMT
WASHINGTON — The Anxiety and Depression Association of America has handed its public relations business to Ketchum with the overarching goal of breaking the stigma around mental health.
ADAA named Ketchum its agency of record following a competitive review. Ketchum is the organization’s first global integrated agency.
Ketchum’s remit includes enterprise communications, executive visibility, earned and paid social media and digital campaigns and corporate partnerships. The agency also will be responsible for planning events, including most notably the group’s April 2023 Anxiety & Depression Conference in Washington.
Additionally, Ketchum is charged with furthering ADAA's leadership in the mental health arena, as well enlist more members, spokespeople, and sponsors. The international nonprofit's membership includes more than 1,500 mental health professionals.
“The Ketchum team is uniquely qualified to help our organization at this important time of growth and transition,” said Susan Gurley, ADAA executive director. “Their professional experience — and passion — for our work is why we selected them as our partners. The creativity of their ideas and strategic approach will help us advance our mission to find new treatments and, one day, prevent and cure anxiety, depression, OCD, PTSD and co-occurring disorders.”