SYDNEY — Liz Weselby, who has served as deputy MD of Archetype Hong Kong since 2020, has left the city to become MD of the tech agency's Australian business.

Weselby replaces Karen Coleman, who departed Archetype in February to become Sydney MD of MullenLowe. 

Weselby will oversee Archetype's 30-person team in Australia, which has recently won new briefs fromMailchimp and Kyndryl. She has been a member of Archetype's regional management board since joining the firm in 2020. 

"Over the last few years she's made a real impact on our APAC business, helping drive strategic client consulting programmes and building out our content marketing offer," said Archetype regional director Lee Nugent of Weselby. "Her commitment to excellence, deep experience in creative leadership and people-first attitude will help drive Archetype Australia to even greater heights."

Archetype's Hong Kong office, which now numbers less than 10 people, will be integrated into the firm's Greater China operation and led by Beijing MD Merry Chen.

Prior to joining Archetype, Weselby worked as a journalist across such titles as Post Publishing, Ink and Luxe City Guides.