Holmes Report 01 Apr 2019 // 3:17AM GMT
NEW DELHI — On Purpose has been awarded the PR/ media mandate for Breakthrough, the human rights organization focused on eradicating violence and discrimination against women and girls. The initiative will focus on creating awareness and addressing the issues of gender-based violence and discrimination. On Purpose has appointed senior communications leader Kanika Sood to lead the account.
MUMBAI — The consumer durable goods brand Lloyd has partnered with Mullen Lintas for its upcoming campaign in India. The initiative is focused on strengthening Lloyd’s position as a consumer centric brand to gain stature and market share across product categories, as part of the next stage of the brand’s roadmap.
MUMBAI — Thums Up, the Indian cola brand, has selected Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India vying to work with the Coca-Cola-owned brand.
SINGAPORE — Ittai Chorev has been promoted to digital travel company Agoda’s chief marketing officer. Chorev was previously the company’s VP of marketing. In his new role, he will oversee all of Agoda’s global marketing functions as part of his expanded portfolio including performance marketing, CRM, pricing and loyalty, brand marketing and consumer public relations.
SYDNEY — Etihad Airways has selected the agency History Will Be Kind to lead the brand’s communications in Australia. HWBK is tasked with helping to further build the airline’s profile in market and growing its share of voice across both consumer and trade channels.
HONG KONG — Generator, a European hotel brand, has appointed Ruder Finn in Hong Kong for both its Greater China communications and Asia social media channels. This is the first time Generator is establishing a presence in Greater China. Ruder Finn will be looking to enhance brand awareness and drive sales in Greater China and will develop content and establish Generator’s social media presence in Greater China, enhance awareness and drive room bookings for Chinese tourists travelling to Europe.