MUMBAI — Ruosh, a premium footwear and accessories brand, has appointed Mullen Lintas as its brand agency. The mandate comes after a multi-agency pitch involving various agencies in India. The agency will handle the entire brand strategy and creative consultancy services, to strengthen the brand's footing in the Indian market.

GURUGRAM — Liferay India, a California-based open source technology company, has named Media Mantra as its PR and communication partner for India. Liferay creates products like Liferay DXP which is a digital experience platform used by various enterprises, corporations and governments.

BANGALORE — GolinOpinion has been awarded the PR mandate for Charmboard, an in-video discovery platform. The agency was appointed after a multi-agency pitch. The account will further strengthen the agency’s technology practice and will be handled by the agency’s Bangalore office.

TOKYO — Tokyo-based Asoviva is now a partner in the global agency network IPREX. Asoviva’s focus is helping overseas companies reach Japanese consumers and Japanese companies reach global consumers. Their clients include Citizen Watch, Fuji Television, Johnson & Johnson and OrCam Technologies.