PRovoke Media 04 Apr 2022 // 11:30AM GMT
HONG KONG — Archetype Hong Kong has promoted Liz Weselby to managing director, as which she drives business development and growth, and provides senior client counsel. Weselby, who brings 20 years of experience to the role, joined the office in 2020 as deputing managing director. Archetype has also appointed Stella Wong (pictured) senior consultant. Wong has held positions at Lewis PR and WE Communications. Rachel Fung joins Archetype as a senior consultant from West Kowloon Cultural District Authority, where she managed marketing and social media.
GURUGRAM — Genesis BCW has strengthened its C-suite counsel with two new hires. Sanyukta Dutta joins the agency as senior director and India practice chair for enterprise technology, and Shashanka Nanda as senior director and India practice chair for corporate & services. Dutta joins from the OPPO APAC hub based in Malaysia, where she led strategic corporate and brand communications for nine countries in the Southeast Asia region. Nanda has held leadership positions at Ogilvy and other prominent communications agencies.
DELHI — FTI Consulting has strengthened its strategic communications segment in India with the promotion of Prasanto K. Roy as a managing director in Delhi as well as the addition of four new professionals — Kartik Berry as a director and Vidushi Gupta as a senior consultant in Delhi; and Kerban Rajdeo as a senior consultant and Devanshu Jain as a consultant in Mumbai. Roy has more than 30 years of experience and focuses on executive communications, public advocacy and corporate reputation counsel. He has managed several global client relationships and is frequently sought by senior management teams to advise on technology transformation and energy transition policies.
MUMBAI — Visit Victoria has reappointed Lintas Live to help reimagine the brand’s PR and digital strategy for India. Following a competitive bidding process in 2018 that was put on hold during the pandemic, the tenure of the current engagement will be for a two-year period. The agency has served as the brand’s PR & communications partner for a decade. Moving ahead, the agency will build and curate an overarching integrated communication framework for the brand to strengthen positioning of the destination and enhance its appeal to Indian travellers.
HONG KONG — adm Group has appointed Hina Wainwright as global chief marketing officer. Based in Hong Kong, Wainwright will lead adm Group’s marketing function, driving its global marketing strategy, primarily focusing on brand awareness, growth marketing and customer experience. With almost 20 years’ experience within leading global organisations, in Europe and Asia, Wainwright joins from NEON Leaders, a community of senior marketing leaders with in-house expertise.