NEW DELHI — Nikon India has named First Partners, has been appointed by Nikon India as its brand communications consultancy. First Partners mandate spans strategic counsel, media relations and integrated campaign management for the optics and imaging leader in India.

MUMBAI — Entertainment One has awarded the integrated communications mandate of Peppa Pig to Zeno Group India. Zeno will be responsible for leading the brand’s communication strategy. The agency will also expand Peppa Pig’s audience reach and presence in the Indian market. Zeno was chosen following a competitive pitch that challenged agencies to focus on storytelling concepts that would work across multiple platforms.

BENGALURU — MSL India has made three key leadership appointments today, including MSL Bengaluru lead, Mumbai lead for fincomm practice and head of talent & culture. They are in order Ajit Pai, who over his 17-year career has worked with agencies including Adfactors PR, Edelman, APCO Worldwide and BCW; Shreela Roy, who was most recently director for corporate & financial practice at Genesis BCW; and Rajesh Narwankar, who joins MSL for a second time after holding the same role at Genesis BCW.