MUMBAI — Lintas Live has won the PR and communications mandate for Valvoline-Cummins following a competitive pitch. Valvoline-Cummins, has chosen Lintas Live, to help reimagine the brand’s PR, communication outreach and partner connect strategy for India. Lintas Live will help curate an overarching communication framework for the brand including brand image and corporate reputation building, targeted at its internal and external stakeholder communities.

HONG KONG — Ogilvy Consulting has launched a behavioural science practice in Asia. Launched in North America in 2017, the practice focuses on how audiences think, feel, and behave to improve marketing and communications effectiveness. The behavioural science practice uses the latest insights from social psychology and behavioural economics, which in turn ensures creative solutions are touching the right nerves to make change a reality. It will be led by Paolo Mercado (pictured).

SYDNEY — Sefiani has launched a sustainability communications practice in response to growing demand from clients seeking communications support for environmental and sustainability initiatives. The new consultancy service will be led by Julia Hoy, who has been appointed sustainability communications practice lead.

MUMBAI — Adfactors PR has launched a social impact practice. The practice will start with five key service offerings — ESG & CSR advisory, development ecosystem audit, advocacy for development, communication for development and NGO capacity building in crucial areas. It will be led by Nikhil Dey.

SYDNEY — WE Communications has added five new members to its corporate and investor communication team. Hannah Howlett joins as director of investor relations. Howlett joins WE with more than 10 years of experience in investor relations, corporate broking and equity capital markets, specialising in small and micro-cap companies in APAC and EMEA. Also joining Howlett are investor and corporate communications specialists Lauren Nowak, Brian Karlovsky, Evonne Grosso and Ana Luiza Harrop.