SINGAPOREArchetype has been appointed by Subway as the company’s agency of record for franchise development work in Asia. Archetype and Subway are collaborating to increase the number of Subway franchisees across the region by increasing awareness and educating the market on the value proposition of Subway’s franchising model through a multi-platform creative and media approach.

SYDNEY — Sling & Stone has added Google Cloud to its client roster. The agency working with Google Cloud to strategically tell its story to Australian media, customers and stakeholders, and show the impact that it is having with Google Cloud Platform, G Suite and Google for Education through customer stories.

MUMBAI — Boby Kurian, former national corporate editor of The Times of India, has joined Adfactors PR as senior VP, strategic communications group. He will be based out of the firm’s Bengaluru office.The national role will focus on delivering c-suite counsel and engagements ranging from broader corporate reputation issues, CEO positioning and thought leadership.

MELBOURNE —WE Buchan has boosted its senior team with the appointment of Remy Le Fevre to the dual role of head of consumer and creative director and Jye Smith as its new director of strategy. Le Fevre joins from Ogilvy and will be responsible for building the agency’s consumer brand client portfolio. Smith also joins the agency with over a decade of experience across a variety of roles in marketing, PR and creative strategy, at firms including Weber Shandwick and PwC.