PRovoke Media 09 Aug 2021 // 8:51AM GMT
SINGAPORE — Caroline Dent has joined Brunswick Group as partner, group strategy in the Singapore office. Previously, Dent spent 10 years at ECI Partners, a UK-based private equity firm, where she was a partner. At Brunswick, she will help develop, coordinate and implement the firm’s overall corporate strategy to drive continued growth globally.
AUCKLAND — Electric bike and scooter company UBCO Bikes has named Sling & Stone its global agency. The partnership will see Sling & Stone work closely with UBCO Bikes creating and executing its global PR strategy, which will include corporate and consumer activity across New Zealand, Australian and US markets.
JAKARTA — Beverage manufacturer PT Multi Bintang Indonesia has appointed Maverick Indonesia to manage communications for four of its brands — Heineken, Bintang Pilsener, Bintang 0.0%, and Bintang Crystal. Maverick is charged with supporting the brands with communications strategies that will keep the brands in front of consumers and relevant during the current public health crisis.
BENGALURU — Pepper Interactive Communications has been awarded the India public relations mandate for Continental Tires. As the public relations partner for Continental Tires, Pepper Interactive will plan and execute communications strategies on behalf of the company for its passenger and light truck tyres and commercial vehicle tyres divisions in India.
YANGON — ASEAN agency Vero has released a communication landscape playbook designed to help brands and marketers navigate the recent massive changes to the digital and media landscapes in Myanmar and provide guidelines for dealing with some of their biggest communication challenges during this difficult time. The playbook was developed by Vero’s Myanmar office for brands and businesses that are operating in or interested in Myanmar — as well as the agency’s clients, colleagues, and friends in the industry – and can be downloaded free at vero-asean.com. It provides an overview of the country’s traditional media and digital communication landscapes and the dramatic changes that have taken place due to the Covid pandemic and the military takeover in February 2021.