SYDNEY — Social and Influencer agency One Green Bean (OGB) has announced the promotions of two senior staffers to newly created roles. Amber Abbott has been promoted to general manager, while Mary Proulx becomes head of social and influence, moving from within Havas Group. Abbott (pictured) has been with One Green Bean for seven years, most recently serving as head of client services. Proulx most recently was group account director at Red Havas.

SYDNEY — International hiring company Deel and e-commerce funding start-up Wayflyer have joined Archetype’s client portfolio. Archetype will manage Deel’s brand positioning and awareness through strategic communications, PR and content. The agency will oversee Wayflyer's launch in Australia and focus on brand building for the e-commerce funding disruptor.

MUMBAI — The blockchain project AcknoLedger, a global consortium that maps, monetizes, and distributes Web 3.0 digital assets, has awarded its public relations mandate to Mavcomm Consulting. Acknoledger has recently raised $1.53 million in initial seed funding and private sales and emerged from stealth mode in October 2021.