BEIJING—MSLGroup China has added nine new clients including the brand ASOS. In the fashion and lifestyle category, the firm has added British online fashion and beauty retailer ASOS and iconic fashion and lifestyle brand Levi’s as agency of record, while Madame Tussauds hired the firm to support the launch of its latest wax museum in Chongqing. In the finance sector, Capital & Growth, China’s first financial assets supply chain service group, partners with MSL to promote the company’s unique offerings in the highly complex and fast-paced Chinese market and Invest Victoria will work with the firm to increase influence and preference. Other additions are consumer electronics brands Belkin and Linksys and British law firm Linklaters.

SYDNEY—Integrated communications consultancy Horizon Communication Group has been awarded a key project supporting Star Ratings Australia, a licensed trademark that can be used by properties licensed by Australian Motoring Services, a wholly owned subsidiary of the Australian Auto Clubs. HCG will help Star Ratings respond to changes in the tourism sector that are disrupting SRA, and will develop a content strategy to counteract those forces.

SYDNEY—Fiona Forbes has joined Ogilvy Impact, the employee engagement and change communication agency, as director. Forbes brings experience in public, private, corporate and not-for-profit organisations across the finance, tourism, health, education and insurance sectors. She joins Ogilvy from TAFE NSW where she was the communications and change director. Earlier, she worked in senior roles at Chris O'Brien Lifehouse, BUPA Australia, Origin Energy and Tourism Australia and was principal at Momentum Global Communications.