HONG KONG — WE has named Anne Geronimi (pictured) as managing director and regional head of brands in Hong Kong. In her new role, Geronimi will build out WE’s consumer communications capabilities while at the same time adding leadership depth to the Hong Kong office.  With more than 18 years of experience in Asia covering both brand and corporate communications, Geronimi  is a specialist communicator in the lifestyle sector. Before joining WE, she was VP and general manager at Ruder Finn in Hong Kong in charge of the agency’s lifestyle practice.

AHMEDABAD, INDIA — Adani Group, the Indian conglomerate, has hired Paresh Chaudhry as its group president of corporate communications. Chaudhry has nearly 30 years of experience in communications across industries, most recently as CEO of Madison Public Relations. He also is the founder and president of the Indian Forum of Corporation Communications. 

MUMBAI —Usha Rachel Thomas has been hired by Hill+Knowlton as its Mumbai-based client services director. Thomas will serve as a strategic advisor to clients, particularly those in media and entertainment. She has two decades of experience the media industry, most recently heading communications at Zee Entertainment Enterprises.

NEW DELHI —Ticketing startup TheCollegeFever has tapped GreenCheese to oversee its PR and communications, expanding the agency’s presence into Bangalore. GreenCheese is charged with boosting awareness of TheCollegeFever, which is designed to be a one-stop platform for event organizers, offering ticket and merchandise sales, sponsorship management and budgeting options.

SINGAPORE — MCG& Group founder Justin McGuire, who has led the company from Dubai since its launch in 2010, is moving to Singapore to promote the firm’s further expansion across the Asia-Pacific region. Over the last 18 months, the firm has opened offices in Hong Kong and Singapore, and plans to open another in Shanghai next year. MCG& Group consists of four companies that specialize in business communications and talent — MCG&Co, Kemistry, Hopscotch and Ampersand.

SYDNEY — FleishmanHillard has launched a data breach communications and customer notification product in line with new legislation requiring Australian businesses to notify all individuals that may be affected by such a breach. This service will include FleishmanHillard acting as the lead for clients affected by a data breach, coordinating media, stakeholder, industry and clients’ customer communications, with the help of specialist services from fellow Omnicom agencies. Customer communications will include the services of CPM, which specializes in crisis hotlines.