Holmes Report 08 Jan 2018 // 1:08AM GMT
BEIJING — Elizabeth Xu, most recently an Edelman Beijing senior director, has joined Instinctif Partners’ China office as a partner. Xu is charged with helping grow Instinctif’s client base in China, as well as its reputation as a financial and corporate PR provider. Xu’s experience in PR and media consulting includes heading Edelman Beijing’s financial communications and capital markets practices.
GURUGRAM, INDIA — Yamaha has tapped First Partners to lead its PR efforts in India. Created in 2016, First Partners is charged with rolling out an integrated campaign for Yamaha spanning corporate reputation, media relations and media events management. First Partners plans to leverage its presence across India to boost Yamaha’s business there.
MUMBAI — Zydus Wellness, the sugar substitute and health and skin care company, has tapped MSL to lead its corporate and brand communications for its marquee product, Sugar Free. MSL will be responsible for offline and online reputation management, product and brand communications strategy, and activation programs. Sugar Free has been on the market as a healthy lifestyle brand since 1988.