SYDNEY — Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The new additions add to Archetype’s portfolio of representing magnetic brands in the consumer space.

DELHI — Inshorts Medialabs has appointed Archetype as their PR consultancy of record, following a competitive multi-agency pitch. Archetype will be responsible for providing strategic communications counsel, to bolster the reputation of both the apps – Inshorts and recently launched video-app, Public, in the Indian market.

MUMBAI — The School of Communications and Reputation (SCoRe) has launched a 10-month, online programme for graduates looking to forward their career. Post-Graduation in Public Relations Lite offers more than 350 sessions including over 30 masterclasses conducted by industry veterans. It aims to address the growing talent crunch in the communication profession at the entry level.