NEW DELHI — Max India has appointed Jasrita Dhir as deputy director of brand and communications. In her new role, Dhir will be responsible for leading strategic brand management, digital marketing, corporate communications & public relations function for Max India along with her current portfolio of heading marketing & communications at Antara Senior Living. She comes with over 20 years of experience, having previously worked across functional roles in diverse sectors from healthcare to hospitality as well as media.

BRISBANE — Alasdair Jeffrey has been named managing director of Rowland after 17 years with the firm. Jeffrey, a specialist in financial communications and investor relations, succeeds Helen Besly, who stepped down from the role after nearly two decades helming the agency.

SYDNEY — Kicker Communications has expanded its team by two: Sweta Sewa and Beroze Dubash. In her role as media adviser, Sewa brings over a decade of communications and corporate reputation management experience to Kicker. Her PR portfolio in the Middle East and India included CNN, Dell,, Huawei, DHL, FedEx and Airbus. Sewa will work alongside Beroze Dubash, who joined the team a few months ago as media adviser, at Kicker Sydney. Dubash brings seven years of PR experience across the FMCG, NFP and legal sectors. She previously managed corporate communications for Nestle, Coates Hire and Metcash IGA.

MUMBAI — Adfactors PR has signed a Memorandum of Understanding with India Blockchain Alliance to foster conversations around Blockchain technology in India. IBA is a not-for-profit organisation that promotes evidence-based adoption of Blockchain and Distributed Ledger Technologies (DLT) across public and private sectors. IBA is present in nine countries and has strategic tie-ups with global Blockchain bodies.

BANGALORE — New global media intelligence company iExadia has been launched by an India-based team with decades of experience in the industry. iExadia, co-founded by Harsh Jain, has designed and launched a bespoke approach to rationalize data and provide companies with 360-degree holistic analysis and insights across multiple platforms. The service covers media monitoring, media measurement, corporate reputation, and influencer mapping via an all-in-one analytics solution for social, print, online, broadcast and podcast platforms in over 170 countries in 120 languages and in over 20 plus industries.