SINGAPORE — Hill+Knowlton Strategies has launched Project Impact, a new platform to connect businesses with relevant NGOs in their regions to effectively partner and implement impactful initiatives to meet their sustainability and societal goals. Project Impact is an initiative under H+K’s Better Impact umbrella, the agency’s citizenship and sustainability consultancy.

TAIPEI —Edelman has appointed Alexandra Pao as managing director of Edelman Taiwan, reporting to Adrian Warr, CEO of Hong Kong, Taiwan and Thailand. Pao will replace Peter Tou who, after close to a decade leading the office, will be moving to a regional role based in Hong Kong. She has more than 20 years of experience of marketing international brands in Taiwan, most recently as the managing director of Lion & Lion.

SYDNEY — Sefiani Communications Group director and managing business partner Sarah Craig is leaving the agency after 17 years.  A former London stockbroker and analyst, Craig is leaving the firm for health reasons. Nick Owens, Sefiani director and business partner will oversee the agency’s investor relations practice.

HONG KONG — Golin has struck a new pro bono PR partnership with Mind HK and KELY Support Group. Golin will support Mind HK and KELY Support Group with their joint youth mental health initiative, Coolminds.  Golin will assist with media relations and creative content, demonstrating how Coolminds can be a mental health resource for youths and their parents and teachers.

GURGAON — Scroll Mantra Private Limited has won the PR mandate for Airmeet, an all-in-one platform for virtual events, summits, meetup and workshops for communities and enterprises. Scroll Mantra earned the mandate after a competitive review in which several leading agencies participated.