SYDNEYArchetype has signed five new clients in the first quarter of its financial year including Ericsson, Tile, Poly, Travelport and local AR/VR Australian start-up UN/BND. In addition, client Acer has expanded Archetype's remit to include managing the brand’s end-to-end marketing across lifestyle, education and gaming; Oracle, NetSuite and VMware have grown their remit with communications, social media and digital marketing retainers and projects as well.

HONG KONG — Lewis has been appointed as the global social media agency of record for Ecovacs Robotics following a competitive pitch. The Lewis team in Hong Kong will be responsible for the content, management and optimization of Ecovacs’ global social media channels, as well as spearheading major campaigns and activities to enhance brand identity and further build the category of home robotics.

KUALA LUMPUR — Insurance company FWD Takaful has appointed GO Communications as its communications agency of record, with a mandate to launch and amplify their brand presence in Malaysia, while handling PR and marketing-related duties for local initiation. FWD Takaful’s appointment of GO Communications will support their aim to build a successful takaful in Malaysia and ultimately change the way people feel about takaful, which is Islamic insurance.

MUMBAI — Online learning platform Toppr has appointed Lowe Lintas as its creative agency after a multi-agency pitch. The mandate includes building a brand strategy and handling creative duties.