SYDNEY—Hill+Knowlton Strategies Australia has added consumer electronics giant LG to its technology and lifestyle portfolio. H+K was appointed for its combined consumer technology and lifestyle offer and is tasked with injecting new ideas and adding creative flair to LG’s local PR program. The firm will work across all of LG’s key business units, including mobile communications, home electronics, home appliances, IT and B2B, and air conditioning and energy.

MUMBAI—Adfactors PR has strengthened its senior team with three new hires: Bharatkumar Raut is a former member of the Rajya Sabha (the Upper House of the Parliament of India) and a past editor of Maharashtra Times. Tushar Panchalis a veteran communications and public affairs professional who joins from APCO Worldwide, where he was senior director, strategic communications. And Nainu Kumar is an expert in regulatory and public affairs, media research and analytics and was head of corporate affairs at the Indian joint venture of Phillip Morris International.

DELHI—MCX, PNB Metlife Insurance, and Steelcase have all chosen MSLGroup for strategic advisory and creative communications. MCX, one of India’s leading commodity exchanges, has entrusted MSL with strategic advisory for corporate reputation management. PNB MetLife has assigned the firm duties for developing and implementing an integrated marketing program. And MSL is working with Steelcase to provide creative solutions with an integrated communications approach.

HONG KONG—Ryan Financial Communications has appointed Scott McFarlane as a director. Based in Hong Kong, he will be responsible for supporting existing and new client relationships, including strategic counsel and thought leadership content development. McFarlane was previously principal at his own firm, McFarlane Public Affairs, and before that worked in politics as state director for The National Party of Australia in New South Wales.