SYDNEY —Thrive PR + Communications has appointed Tom Selby to the newly created creative director role as the agency continues to expand its creative capabilities. A multi-award-winning creative with more than 15 years’ international and local advertising agency experience, Selby has worked at creative agencies across Hong Kong and Sydney including DDB, Tribal DDB, 303Lowe and, most recently, Archibald Williams.

SINGAPORE — Flexible workspace company IWG has tapped Rice to handle communications in Singapore and Hong Kong. To date, the Rice team in Singapore and Hong Kong has supported IWG’s communications on its deals with Japan’s Nippon Telegraph and Telephone Company and financial services firm Standard Chartered. Rice is also helping to reinforce IWG’s leadership position in the hybrid workspace industry and highlighting its support for workers from all industries with every type of hybrid work solution.

SINGAPORE/HONG KONG — The Hoffman Agency has launched an integrated marketing communications (IMC) offering from Asia-Pacific. Alessandra Tinio, David Blecken and Nicolas Chan lead the IMC operation and report to Hoffman Agency Asia-Pacific MD Caroline Hsu, Tinio as director, brand communications, Blecken as content director and Chan as Asia-Pacific head of digital. Market leaders who further exemplify the Hoffman Agency’s IMC skills diversity include Stephanie Yang in Taiwan, who joined from Trend Micro’s subsidiary company — Soocii, a cybersecurity startup; Kelly Kwon in Korea, a former journalist who has also worked in data science; and Kevin On, who led global marketing and communications for DJI, a maker of drones and other technology.
IMC engagements range from multimarket communications programs for brands such as Nutanix and Shutterstock, to content-based assignments for clients such as Tealium, to comprehensive IMC campaigns for Shopline and The Michelin Guide

HONG KONG — Flare Communications has added two clients to its roster — Japanese beauty company Tatcha and Nu Skin Hong Kong and Macau. Flare will be closely working with the brands providing counsel on integrated communications and public relations campaigns.

HONG KONG PRHK today announced its Next Generation Leaders, tasked with driving change in the work life balance space for the communications industry at large. The industry first task force is made up of representatives from international, local, independent and holding group agencies with key leads; Karolis Adomaitis, VP, Fleishman Hillard; Iris Yeung, manager, Golin; Sara Cheung, assistant director Edelman and Penn Leung, director, CCG. By the end of the year, it aims to have created a playbook for all member agencies on how to foster a culture of positive work life balance in the context of the new future of work.