SYDNEY — Beiersdorf Australia has selected Forward Agency to handle its public relations and influencer-based initiatives in Australia and New Zealand. Forward won the business in a competitive pitch process. The firm will work across the consumer brands in the Beiersdorf stable including Nivea, Nivea Men and Elastoplast.
HONG KONG —Text100 Hong Kong has expanded its team with two new hires, Lynn Yap-Backe and Rose Chan, to serve its growing client roster. Yap-Backe, a 13-year veteran of in-house communications joins as principal consultant. Her experience includes leading campaigns across the Asia-Pacific region for multinationals such as Ericsson. Chan joins in the role of consultant. She has expertise in public relations and content marketing.

HONG KONG – Men working in communications and corporate affairs out-earn women across the Asia-Pacific region, with the gender pay gap particularly high in Hong Kong, according to the 2018 State of the Industry report from Prospect and PublicAffairs Asia. On average, male communications and corporate affairs practitioners across the region earn $156,000 annually, while their female counterparts earn just $122,000. In Hong Kong, men earn an average of $163,000 and women earn $103,000. The gap is narrowest in Singapore, where men earn an average of $156,000 and women earn $146,000, the study found.

GURUGRAM, INDIA — HireXP, a new recruiting and hiring software company, has selected GreenCheese to lead its public relations. GreenCheese is charged with branding, positioning, social media, digital and traditional PR for HireXP, whose software is designed to streamline the process of finding, communicating with and hiring employees, as well as provide candidates feedback in real-time. The company is GreenCheese’s first B2B tech startup.