MUMBAI — Sugar Free, Zydus Wellness’s sugar substitute brand, has named Lowe Lintas its creative agency. The appointment was an outcome of a multi-agency pitch that saw participation from some of the leading agencies in the country. The scope entails building the brand's strategy and managing its creative duties.

SINGAPORE — Communications consultancy Rice has hired Charlotte Tan as an account director. Tan brings nine years of agency and in-house marketing communications experience. Prior to joining Rice, Tan led Today Ogilvy’s public relations team in Yangon, Myanmar, which she helped start in 2012. She also spent more than three years in Ogilvy’s Singapore office, where she primarily supported technology companies with their PR and social needs.

HONG KONG — Archetype has hired Victoria Perera as senior digital consultant, as which she will lead digital marketing and brand strategy for multi-market clients, including Four Seasons hotels and resorts. Perera joins Archetype from McCann, where she was a senior member of the healthcare team working on clients including Pfizer, Amgen, and Nestle. She brings a pan-Asian experience to Archetype and has worked in Beijing, Bangkok and Hong Kong.