SINGAPORE —Hasbro has selected DeVries Global to spearhead its integrated marketing communications program in Singapore for a portfolio of brands including NERF, Transformers, Play-Doh, My Little Pony and Hasbro Gaming. The new partnership with DeVries Global aims to invigorate the positioning of Hasbro’s brands in Singapore through stronger brand awareness and advocacy.

SINGAPORE — Xero, the small business accounting platform, has tapped Text100 to drive its strategic communications in Singapore and Hong Kong.  Text100 is charged with telling the story of how technology is empowering small businesses in the region to transform, grow and power the wider economy. The partnership comes at a time of expansion for Xero in Asia, which most recently included the operation moving into Hong Kong.

HONG KONG — The ifc mall, part of Hong Kong’s International Finance Centre development, has appointed Sinclair to lead public relations and communications strategy. Sinclair will work with ifc mall to strengthen and maintain top-of-mind awareness among media, influencers and a discerning consumer base through maximizing exposure of the mall’s offerings and marketing campaigns to drive quality footfall. Sinclair will also engage in a strategic influencer outreach program to generate engaging content on behalf of the mall, and devise and implement strategy for media and VIP events.
SHANGHAI — Farfetch, the luxury fashion online retailer, has tapped Reuter Communications to lead its communications in China. The agency is tasked with developing and raising the profile of Farfetch as an innovator and leader in luxury fashion technology and its consumer marketplace. The agency will be responsible for media strategy, launches, public relations, influencer and celebrity marketing and engagement and event management.