SINGAPORE — The Hoffman Agency has expanded Maureen Tseng role to GM of Singapore and Indonesia, and set up a Southeast Asia task force to manage regional remits, which Tseng will oversee. The dedicated Southeast Asia task force includes Akansha Rai, and Clarence Lim, who the agency has respectively promoted to senior account director and account director for Southeast Asia. 

SINGAPORE — Rice has added new retainer clients with enterprise automation software company UiPath, as well as voice artificial intelligence (AI) start-up AI Rudder. Appointed to strengthen UiPath’s leadership position in the enterprise automation industry, Rice will provide strategic counsel to the company on its regional brand communications, drive media campaigns and relations, and thought leadership content development. As the communications consultancy of record for voice AI start-up AI Rudder, Rice is laying the groundwork for the company's regional communications as it gears up for a year of sustained growth. The remit includes media relations, thought leadership development, as well as content development to boost AI Rudder’s presence in Southeast Asia and Australia.

MUMBAI — SGA Growth Advisors (SGA) has won the public relations & social media mandate for Nazara Technologies. As part of the mandate, SGA will manage the gaming and sports media platform’s overall communications strategy with all key stakeholders through multiple channels of investors, analysts, media, influencers, gaming industry stakeholders, and the public at large. This mandate serves to add a holistic value to Nazara’s business strategy and boost its share of voice in the gaming space. SGA will leverage its insight-driven communications strategies to capitalise on Nazara’s rising digital footfall by building an integrated social and digital media framework.

SYDNEY — Orizontas has appointed Sally Loane (pictured) to its advisory board that spans both Sydney and Melbourne. Loane is an experienced non-executive director, currently on the board of Chubb Australia, VenuesNSW, DestinationNSW and Pankind, the Australian Pancreatic Cancer Research Foundation. The ESG and corporate advisory firm was co-founded this year by the Hon. Philip Dalidakis, Vanessa Liell and Patrick Gibbons initially working with clients in technology, healthcare, energy and resources sectors.