SINGAPORE—Ogilvy & Mather Singapore has appointed 16-year Ogilvy PR veteran Ee Rong Chong (pictured), currently managing director of Ogilvy Public Relations Singapore, to the newly created group managing director post. In the new role, Chong will partner with O&M Singapore group chairman Chris Riley to focus on deeper integration across the group’s disciplines. She will continue to serve as MD of Ogilvy Public Relations Singapore.

HO CHI MINH CITY—MSLGroup has appointed Jeroen Fermie as general manager of its Vietnam operations, responsible for day-to-day leadership of more than 40 professionals in the market. Fermie previously was executive director of PR for TBWA\Group Vietnam. Before moving to Vietnam, Fermie led internal and external communications for Campbell’s Soup Company across its European markets and worked with Weber Shandwick, Ketchum and Hill+Knowlton in Brussels.

JAKRARTA—Imogen Public Relations, which is based in Indonesia and provides integrated communications services to a diversified client base, has become a partner of PROI Worldwide. Founded in Jakarta in 2001, Imogen has expertise in corporate communications, internal communications, public affairs, government relations, media intelligence, and digital public relations.

SINGAPORE—Hive Consulting, a boutique consulting firm specialising in public relations, marketing, training and creative writing services, has formed a strategic partnership with Stand, a niche consultancy