NEW DELHI — On Purpose has hired Dipankar Mukherji as its first executive creative director to bolster its offer for creative solutions for brands. Mukherji joins On Purpose most recently from ODN Digital Solutions, where he was executive creative director. Earlier in his career, he worked at J Walter Thompson, Hakuhodo Percept, Access Leo Burnett and Cheil Worldwide.

NEW DELHI — First Partners has won the public relations mandate of Vedanta Limited Aluminum & Power Business. Vedanta Limited selected First Partners in a competitive pitch. The firm’s remit spans corporate communications and brand PR support for Vedanta’s Aluminium and Power business units spread across the states of Odisha, Chhattisgarh and Punjab including the corporate office in the National Capital Region (NCR).
SINGAPORE —Spurwing Communications has appointed Louise Hutchins as associate director and Thomas Harding as account director. Hutchins (pictured) brings more than 15 years experience in communications, having recently spent seven years working in-house for an Australian luxury brand. Harding brings sustainability and public affairs experience leading ESG and license to operate strategies for multinational F&B companies in the UK.

SINGAPORE — Control v. Exposed (CvE), a division of US independent Goodway Group, is expanding its operations in the Asia-Pacific region through a strategic partnership with digital marketing and media firm Current Asia. Formed in early 2019, CvE established a regional presence in Singapore last year as part of a plan to deliver digital campaign consulting and buying capabilities to brands in the region. The company said its partnership with Current Asia would involve expansion into Malaysia, the Philippines, Thailand, Indonesia, China, Australia and New Zealand.